Founder's Associate

About the Role We are an early-stage consumer nutrition brand at the intersection of men's health, beverages, and next-generation supplementation — and we're hiring our first full-time Founder's Associate in Berlin. This is a high-impact, generalist role working directly alongside the founder to shape brand, product, and go-to-market from the ground up. For the right person, there is a clear path toward a co-founder relationship. You'll be on-site in Berlin, embedded in a small and fast-moving team, with enormous ownership from day one. This role is ideal for a driven early-career generalist who has genuine taste for consumer brands and wants to build something real — not just optimise a dashboard. Note: German fluency is a hard requirement. Visa sponsorship is not available. What You'll Do Ramp up quickly and support the founder across brand, product, and operational tasks — often simultaneously. Own go-to-market execution for the Germany launch: strategy, positioning, early customer acquisition, and iteration. Contribute meaningfully to brand building — bringing taste, style, and a strong point of view on what makes a great consumer product. Coordinate a small team (working students, interns, and a fractional performance lead) and manage external contractors and vendors. Define early customer experiences and establish feedback loops to inform product and brand development. Execute day-to-day operations and ad-hoc projects with a high degree of autonomy. Work on-site in Berlin and collaborate closely with the founder and a lean contractor network. What We're Looking For German fluency (C1/native) — this is a hard filter; our go-to-market is Germany-first. A true generalist: comfortable moving across brand, ops, product, and team coordination without losing quality. Genuine affinity for consumer brands and physical products — not a pure SaaS, analytics, or B2B background. Demonstrated taste and aesthetic sensibility; you know what a cool brand feels like and why it