Sales Development Representative

About us SFG20 is the industry standard for building maintenance. Providing services and pioneering technologies that empower people to create and sustain safer buildings. Our mission is to make buildings better using our standard, software and expertise. Our vision is to become the leading authority for built environment maintenance that protects and enhances quality of life. About the role Do you love the challenge of opening doors, starting conversations, and turning cold prospects into warm opportunities? At SFG20, we're looking for a tenacious, commercially-minded B2B Sales Development representative to join our growing New Business team. This isn't a lead-following role. This is a true outbound SDR position where you'll own pipeline generation, build relationships with senior decision-makers, and create opportunities through smart, strategic prospecting. As the industry standard for building maintenance, we're transforming the built environment through our software, expertise and standards. Now we need someone with a genuine hunter mentality to help us reach even more organisations. 📍 Hybrid role with amazing offices in Manchester No.1 Spinningfields. Key Responsibilities: Pipeline Generation (Outbound-Led) Build a high-quality pipeline through structured outbound prospecting into target accounts aligned with SFG20’s Ideal Customer Profile (ICP). Identify, prioritise, and systematically engage key accounts using multiple channels (phone, email, LinkedIn, strategic research). Map organisations to identify stakeholders, decision-makers, and influencers, clarifying account structures and opportunities. Run proactive outreach aligned with defined sales plays and industry value propositions. Own early-stage opportunity development, moving prospects from initial engagement to qualified pipeline. Qualification & Sales Framework Alignment Qualify opportunities using defined frameworks (e.g. MEDDICC/BANT) to ensure pipeline meets clear criteria. Validate customer