About this role

Hi there! Thanks for stopping by 👋 Are you actively looking for a new opportunity? Or just checking the market? Well... you might just be in the right place! We're looking for a Product Adoption Strategist (Digital & Scalable) to join our Adoption team, part of our wider Launch and Customer organisation, in Spain. You will own the adoption strategy, hypotheses, experiments, and implementation for scalable, digital-first campaigns that increase feature penetration across the whole customer journey and drive deeper, stickier product usage for a specific feature or market. What you'll be doing: Identify underutilised product areas and translate adoption opportunities into automated, digital-first programs and behaviourally triggered journeys. Own end-to-end adoption campaigns for a specific feature or market, including strategy, experiment design, implementation, and performance. Design and implement customer journey architecture per program (segmentation, trigger logic, channel orchestration, entry/exit criteria). Partner with Product, Product Marketing, Data, Education, Launch, and Account Management to create a cross-functional customer journey that aligns with product priorities, merchant needs, and operational realities. Optimize the digital collateral needed to support adoption programs, including in-app guidance, nurture sequences, and interactive walkthroughs. Own the configuration and optimization of ChurnZero, Fin, and Heap for tech-touch journeys, in collaboration with internal systems teams. Monitor campaign analytics, activation, feature stickiness, and channel effectiveness by segment and feature, then continuously improve performance. And a little bit of... Advocate for customers across the wider organisation and surface behavioural insights that inform product, content, and journey decisions. Build deep relationships with both customer-facing and product teams to create a coherent, consistent feedback loop with our customers at the heart. Contribu