The Complete Digital Marketing Course: Channels, Tools & AI-Era Techniques
Become a full-stack digital marketer. Master every channel — SEO, paid ads, social, content, email, affiliate and influencer — with hands-on, annotated walkthroughs of the real apps (Google Analytics 4, Google Ads, Meta Ads Manager, Semrush, Mailchimp, HubSpot, Canva). Then get ahead with the newest techniques: generative AI, short-form video, programmatic, retargeting and privacy-first marketing. Finishes with strategy, measurement, and a career roadmap.
What you'll learn
6 modules · 18 lessons
01Digital Marketing Foundations
The 2026 landscape, how the customer journey really works, and how to set goals, pick KPIs, and assemble your marketing stack.
- What Is Digital Marketing in 2026 — The Landscape9 min
- The Customer Journey, Funnels & Flywheels9 min
- Goals, KPIs & Your Marketing Stack8 min
02Types of Marketing I — Search, Paid Ads & Social
The three biggest channels: earning rankings with SEO, buying intent with paid search, and building demand on social platforms.
- Search Engine Optimization (SEO)10 min
- Paid Search & PPC — Buying Intent with Google Ads10 min
- Social Media Marketing — Meta, TikTok, LinkedIn & X9 min
03Types of Marketing II — Content, Email & Partnerships
Attract with content, own the relationship with email and automation, and scale reach through affiliate and influencer partnerships.
- Content Marketing & Storytelling9 min
- Email Marketing & Marketing Automation9 min
- Affiliate, Influencer & Partnership Marketing9 min
04The Tools & Apps — Hands-On Walkthroughs
Screen-by-screen tours of the apps marketers use daily: Google Analytics 4, Google Ads, Meta Ads Manager, Semrush, Mailchimp, HubSpot and Canva.
- Google Analytics 4 (GA4) — Walkthrough10 min
- Google Ads & Meta Ads Manager — Walkthrough11 min
- Semrush, Mailchimp, HubSpot & Canva — Walkthrough10 min
05New & Emerging Marketing Techniques
The frontier: generative AI in marketing, short-form & conversational video, and programmatic, retargeting and privacy-first personalization.
- AI & Generative AI in Marketing10 min
- Short-Form Video & Conversational Marketing10 min
- Programmatic, Retargeting & Privacy-First Personalization10 min
06Strategy, Measurement & Your Career
Tie it together: build a real campaign plan, measure attribution and ROI honestly, and map your path into a digital marketing career.
- Building a Digital Marketing Strategy & Campaign Plan10 min
- Measurement, Attribution & ROI10 min
- Your Digital Marketing Career & Certifications11 min
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