Conversational Marketing in 2026: WhatsApp, AI & Omnichannel with Tenreply
Master the marketing model that is replacing the inbox: real-time, two-way conversations across WhatsApp, Instagram, Messenger, and web chat. Build segments, run broadcast campaigns, design automation flows, and deploy AI copilots and autonomous agents — all hands-on in Tenreply, the omnichannel messaging platform. Comprehensive and built for where marketing is going next.
What you'll learn
5 modules · 16 lessons
01The Conversational Marketing Revolution
Why messaging beat the inbox, how the customer journey became a conversation, and an orientation tour of Tenreply as your command center.
- Why Messaging Won — The End of the Open-Rate Era9 min
- From Funnels to Conversations — The New Customer Journey9 min
- Meet Tenreply — Your Omnichannel Command Center8 min
02Foundations — Channels, Compliance & Setup
The omnichannel inbox, the WhatsApp Business rules that govern everything, opt-in and data law, and a clean Tenreply workspace setup.
- The Omnichannel Inbox — WhatsApp, Instagram, Messenger & Web Chat8 min
- The WhatsApp Business Rules — Opt-In, Templates & the 24-Hour Window11 min
- Compliance & Trust — GDPR, Consent & Data Residency9 min
- Setting Up Your Tenreply Workspace — Numbers, Teams & Routing9 min
03Campaigns & Audience — Broadcast, Segmentation & Personalization
Build a zero-party data strategy, slice your audience into high-intent segments, and run broadcast campaigns that convert — then measure what worked.
- Audiences & Segments — A Zero-Party Data Strategy9 min
- Broadcast Campaigns That Convert10 min
- Measuring Campaigns — Delivery, Engagement, CSAT & ROI9 min
04Automation & AI — The Futuristic Core
Design automated flows with the visual builder, then go further: AI copilots, autonomous agents, and personalization at scale powered by intent and retrieval.
- The Visual Flow Builder — Keyword, Time & Event Triggers10 min
- AI Copilots & Autonomous Agents — Agentic Marketing11 min
- Personalization at Scale — Intent, Retrieval & Predictive Sends10 min
05Integrations, Commerce & the Future
Wire Tenreply into your CRM and store, sell inside the chat with conversational commerce, and look ahead to where conversational marketing goes through 2030.
- Connecting the Stack — CRM, Shopify, Zapier & the API9 min
- Conversational Commerce & Revenue Attribution9 min
- The Future of Conversational Marketing — 2026 to 203010 min
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